/ About Us
ICOLOR

A Premium Brand for Professionals

We create products that empower artists to craft beautiful permanent makeup — makeup that not only transforms a woman's appearance but also changes her life for the better.

/ Facts and Figures
10+
years on the market
19 700+
artists worldwide choose ICOLOR every year
5 000 000+
procedures performed with ICOLOR pigments
1
manufacturing facility in Latvia
2
permanent makeup academies
17
certified trainers
2
permanent makeup academies
Details
56
resellers
/ The ICOLOR Story

From idea to product

  • A strong need for high-quality pigments in the permanent makeup industry inspired the creation of the ICOLOR brand.

A Strong Beginning Opening the Company in Russia and Laying the Foundation

  • Company launch in Russia
  • Brand portfolio included just 22 pigments
  • Sales opened in Belarus
  • Introduction of the iColor Deluxe pigment line — free of titanium dioxide
  • Launch of the iColor Academy
  • First brand representatives appeared

Expanding Horizons International Growth and First Major Events

  • Office opened in Riga, Latvia
  • New representatives in Lithuania and Israel
  • First Baltic Competition hosted
  • First ICOLOR Festival held
  • Introduction of the iColor Fly Basic device
  • Launch of iColor Magazine — an online publication for professionals

A Year of Innovation Technological Advancements and Global Outreach

  • Launch of our own manufacturing facility
  • Relaunch of the pigment palette
  • Release of professional apparel
  • Introduction of COLORTUNE
  • Presentation of the iColor textbook at the Academy
  • iColor Day hosted in 8 countries
  • Launch of online stores in Russia and Europe
  • Expansion of our representative network

Knowledge and New Beginnings

  • Expansion of the Russia office (Saint Petersburg)
  • Opening of the iColor Academy in Russia
  • Creation of a new textbook for the Academy
  • Launch of iColor "Skin and Areola" pigment line
  • Release of iColor Mousse foam cleanser
  • Addition of new shades to the pigment palette
  • First iColor Festival held in Russia
  • First iColor Workshop hosted
  • Development and presentation of the new iColor Fly Pro device

A Year of Quiet Progress

  • Launch of THENINE — a new brand for brow and lash products
  • Introduction of new Academy courses for brows and lashes
  • Adaptation of production processes to meet new realities
  • Opening of an office and Academy in Germany
  • Formation of a new team of iColor trainers in Riga
  • Hosting of WULOP qualifying rounds for Latvia, Estonia, and Lithuania

Strategic Decisions and Adaptation Navigating Challenges and Launching Innovations

  • Launch of the new FLY device with a short-stroke mechanism
  • Hosting the online festival — Permanent Makeup Days
  • Introduction of new online courses: Correction and Remover, COLORTUNE
  • Major brow tint comparison test conducted
  • Production restructuring to meet new REACH standards
  • Successful production audit by the Health Inspection Authority
  • Release of new pigment shades: Iconic Nude, Raspberry, Burgundy
  • Launch of iColor cartridges
  • Closure of the Germany office (warehouse operations continued)
  • Opening of a new warehouse in England

Shifting Focus and Expanding Horizons New Products, New Programs, and European Growth

  • Introduction of the new 2022 Brow and Lip Palette
  • Start of the development of a wireless device
  • iColor Day held in Poland
  • Meeting with iColor Academy graduates
  • Launch of a new program for the Basic Course
  • Production of over 20 new educational video lessons
  • Launch of updated online stores in Russia and Europe
  • Expansion of the representative network

Fresh Launches and New Platforms New Devices, Events, and a Step into Digital Media

  • iColor Day held in Minsk
  • Launch of the new iColor Fly device with GOLD and SPACE handpieces
  • Full update of all printed materials
  • Launch of the iColor YouTube channel

Global Growth and Innovation European Expansion, Major Webinars, and Product Development

  • Opening of the new iColor office in Saint Petersburg
  • European tour — ICOLOR DAY events across Europe
  • iColor Day held in Latvia
  • Hosted the revolutionary "SHTRIKH" webinar
  • Hosted the largest webinar on color theory
  • Launch of new pigment shades
  • Launch of a new Basic Course program
  • Speaking engagement in Dubai
  • Development of a new product
  • Reorganization of the production bottling line

A New Chapter of Evolution New Technologies, Product Launches, and Brand Renewal

  • Launch of the new FLY AIR device
  • Launch of the new remover
  • Complete website rebranding
  • Launch of the henna line and lamination system
/ Founders
Natalia Koldomova
In the permanent makeup industry since 2013. Organizer of 10 major conferences, the first Baltic Competition in Latvia, and the first PERMANENT MAKEUP DAYS conference in Latvia. Editor of the online ICOLOR MAGAZINE from 2017 to 2018. Director of the ICOLOR Academy since 2016. Moderator of educational programs and author of two textbooks on permanent makeup: the Basic Course textbook and COLORTOUCH. Holds two university degrees: Saint Petersburg University of Trade Unions, Faculty of Management and Administration; Saint Petersburg State University of Economics, Faculty of Logistics and Economics. Previously worked as a brand manager for global companies such as SCHWARZKOPF PROFESSIONAL, MATIS, SIMONE MAILER, and CAMILLEN. Also served as the brand manager for fashion brands NAF NAF and CHAVIGNON in Kazakhstan, managing four boutiques across different cities.

Natalia Koldomova

Co-founder of ICOLOR

In the permanent makeup industry since 2013. Organizer of 10 major conferences, the first Baltic Competition in Latvia, and the first PERMANENT MAKEUP DAYS conference in Latvia. Editor of the online ICOLOR MAGAZINE from 2017 to 2018. Director of the ICOLOR Academy since 2016. Moderator of educational programs and author of two textbooks on permanent makeup: the Basic Course textbook and COLORTOUCH. Holds two university degrees: Saint Petersburg University of Trade Unions, Faculty of Management and Administration; Saint Petersburg State University of Economics, Faculty of Logistics and Economics. Previously worked as a brand manager for global companies such as SCHWARZKOPF PROFESSIONAL, MATIS, SIMONE MAILER, and CAMILLEN. Also served as the brand manager for fashion brands NAF NAF and CHAVIGNON in Kazakhstan, managing four boutiques across different cities.
Evgeny Mishchenyuk
Owned a major advertising agency in Latvia for 10 years, servicing clients such as BMW, McDonald's, KFC, Unilever, and leading electronics and appliance retail chains. Graduated from the University of Lugano in Switzerland, specializing in Management and Economics.

Evgeny Mishchenyuk

Co-founder of ICOLOR, CEO of the European office, and Head of Production at BEAUTYTECH

Owned a major advertising agency in Latvia for 10 years, servicing clients such as BMW, McDonald's, KFC, Unilever, and leading electronics and appliance retail chains. Graduated from the University of Lugano in Switzerland, specializing in Management and Economics.
/ Our Production

Quality

Manufactured according to pharmacopoeia standards, with hygienic air showers, controlled air ventilation, and specialized pressure conditions within cleanroom facilities.

Technology

Our facility is equipped with six modern lathes that meet the latest industry standards. All our devices are manufactured entirely in-house.

Quality Control

Every stage of production is carefully monitored, ensuring consistent product quality and reliability.